Graphic designer specializing in brand systems and visual identity, translating strategy into scalable, high-impact design across print and digital platforms.
I create bold, intentional work that blends storytelling, typography, and visual culture into memorable brand experiences.
From festival campaigns and editorial layouts to merchandi
Graphic designer specializing in brand systems and visual identity, translating strategy into scalable, high-impact design across print and digital platforms.
I create bold, intentional work that blends storytelling, typography, and visual culture into memorable brand experiences.
From festival campaigns and editorial layouts to merchandise and environmental graphics, my approach balances creative experimentation with clear communication and strong design fundamentals.

Independent Graphic Designer, Illustrator, Creative Director, Brand Designer
2020 - Present
Led brand system development for regional businesses, organizations, and events
Facilitated discovery sessions to define brand voice, positioning, and direction
Executed multi-channel campaigns across print, web, social, and environmental design
Establi
Independent Graphic Designer, Illustrator, Creative Director, Brand Designer
2020 - Present
Led brand system development for regional businesses, organizations, and events
Facilitated discovery sessions to define brand voice, positioning, and direction
Executed multi-channel campaigns across print, web, social, and environmental design
Established scalable visual systems for long-term brand consistency
Integrated typography, color, and layout into cohesive brand experiences
Managed client projects from concept to completion, ensuring alignment and delivery

DESIGN
Brand Identity Systems
Typography & Hierarchy
Editorial & Layout Design
Grid Systems & Composition
UX/UI Design
Campaign Development
Print & Apparel Design
Visual Storytelling
TOOLS
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
WordPress
HTML & CSS
Figma
LEADERSHIP
Creative Direction
Brand Strategy & Positioning
Art Direction
Client Communication
Project Management
Production Coordination

B.A. Graphic Design
Southern New Hampshire University
B.A. Studio Art
Southeastern Oklahoma State University
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CHRISTIAN BYRD DESIGN | 580.565.6124
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